Alignment That Activates

The Conversation Catalyst – Chronicle #46

Welcome back to The Conversation Catalyst, where we say the quiet part loud, and the loud part with human-first formatting.

This week, we’re talking about a word that gets tossed around more than a stress ball in a sales kickoff: Alignment.

Everyone says they want it. Few know how to create it.
Even fewer are willing to admit that without it, their "ABM st…