Hey there, fellow digital corridor walkers! 👋
This week’s episode of Walking Digital Corridors was packed with insights, humour, and a sprinkling of puppy noises (don’t ask). My guest? The one and only Oleg Sobolev, a pioneer in digital sales enablement and founder of Extrovert. If LinkedIn feels like a noisy jungle of doom-scrolling and irrelevant content, Oleg’s got a machete to cut through the chaos. Let’s dive in. 🧔💼
The Big Idea: Relationships Are Your Competitive Edge
We kicked things off with a crucial reminder: the future of sales is all about relationships. As Oleg put it, “Sales by building relationships isn’t just the way forward—it’s the only way forward.” No shortcuts, no tricks, just authentic, value-driven connections.
💡 Key Insight: Chasing the 3% of buyers ready to purchase is a race to the bottom. The secret sauce? Building trust with the 97% before they hit the market.
LinkedIn: Tool or Time-Suck?
Here’s a truth bomb: LinkedIn isn’t optimised for sales; it’s designed for scrolling. The feed? Built to keep you glued to your screen, not to find the right conversations.
💡 Oleg’s Tip: Focus on light touch points—comments, likes, and authentic engagement that keep you top-of-mind without sliding into spammy DMs.
Why Extrovert Matters
Oleg’s platform, Extrovert, takes the guesswork out of LinkedIn engagement. It’s like having your own personal curator, filtering out the noise so you can focus on what matters: building relationships at scale.
✨ How It Works:
Custom Feeds: Follow only the content and people that matter to you.
Smart Filters: Never miss rare posts from key prospects.
Engagement Assistance: AI-generated comment drafts that sound like you—just smarter and faster.
3 Pillars of LinkedIn Success
Whether you’re new to social selling or looking to up your game, Oleg recommends these three pillars:
DMs: Make them personal, make them count.
Posts: Share content that adds value to your network.
Comments: Engage meaningfully and consistently.
This trifecta is how Oleg’s team hits a 23% reply rate—proof that genuine engagement works.
To try out Extovert for yourself, click on the link: Go Extrovert
The Human Advantage
We ended with a bold statement: AI will reshape sales, but it can’t replace the magic of human connection. In a world of bots and automation, your authenticity is your superpower. As Jordan aptly noted, “What differentiates us is what’s innately human.”
Final Thoughts
If you’re feeling overwhelmed by the noise on LinkedIn, remember this: it’s not about more connections—it’s about better conversations. Relationships first, sales second. And if you’re curious about Extravert, give it a try. Your prospects (and your sanity) will thank you.
Until next time, keep walking those digital corridors—one authentic connection at a time.
Cheers,
Alex “The Bearded Sales Guy” Abbott
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