The GTM Power Move Hiding in Plain Sight

Hey all,

Just dropped Episode 1 of SalesTV mini-series The GTM Power Play — and this one matters.

🎥 Why Personal Brand Belongs at the Revenue Table

Co-hosted with Josh Smith (founder of CRO Connected), we dive into the one lever most GTM leaders aren’t pulling hard enough: personal brand.

Here’s the core idea:

In a noisy market, buyers engage with people, not just companies.
So if you’re not visible, relatable, or building trust early — you’re already behind.

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What We Unpack:

• Why personal brand is now a GTM strategy, not a “nice to have”

• The three filters that make it effective: Authentic, Buyer-Centric, Memorable

• How to avoid the trap of “thought leadership theatre”

• Tactical ways CROs can enable brand building across their teams

• And yes, a live audit of Josh’s LinkedIn profile (and the missed opportunities)

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For CROs and Revenue Leaders:

📌 Want into Josh’s CRO Connected community?
Use my affiliate link here. It’s a space where GTM leaders sharpen each other, not just talk strategy.

📌 Want to activate personal brand across your team?
I’m opening up a few audit slots — DM me on Substack or LinkedIn.

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Let us know what you'd like us to cover next — wellbeing in sales? AI in GTM? Something else?

Thanks for walking the corridor with us.
More soon.

—Alex
#BeardedSalesGuy
#SalesTV #SocialSelling #RevenueLeadership