Hello walking digital corridors wanderers!
This week, on a different podcast I co-host, SalesTV we had a serious guest on:
Matt Dixon (and I just had to share it with you :-)).
Yep, the guy who co-wrote The Challenger Sale, The JOLT Effect, and now his latest, The Activator Advantage.
He’s shaped the way modern B2B sales is done. And he joined us to unpack what separates today’s true rainmakers from the rest.
🔥 But…
While his new book focuses on sales in professional services, the insights apply to anyone who wants to win influence and stay relevant—even if you don’t think you’re in sales.
Because the truth is…
We’re all in sales.
Whether you’re pitching an idea, building a network, or just trying to stay top of mind—how you show up is what sets you apart.
Matt lays out exactly what today’s top performers—he calls them Activators—do differently:
They commit to business development as a habit, not a heroic act.
They don’t wait for deals—they bring ideas before the client even sees the need.
They’re not afraid of being social—they embrace it to stay in the flow of relevance.
And because this is Walking Digital Corridors, I wanted you—my community—to get the inside track.
This isn’t just another podcast drop. It’s a masterclass in what it takes to thrive in modern sales.
Drop your thoughts in the comments or DM me—what part of the convo made you stop and think?
Let’s walk these digital corridors together.
– Alex (aka The Bearded Sales Guy)
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